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: Research publications: item detail
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M & A Plans and Other Strategic Growth Initiatives
©June 2009, 36 pages |
 This study investigates how senior-level financial executives are responding to the current economic crisis. Information was collected by conducting an online survey and by performing a series of follow-up telephone interviews. The study results are important for at least three reasons. First, the results provide CFOs with a way to benchmark their response to the current economic crisis. Second, we identify potential strategies that a CFO might consider in the current economic environment. The strategies include a wide variety of marketing, personnel, and operating initiatives. Third, and perhaps most important, CFOs should take actions with the clear understanding that the firm’s future competitive position will depend largely on the strategic decisions they make today. |
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