Panelist

Freeman Barsotti

Freeman Barsotti got an early entrepreneurial start on the farm by growing and selling lilacs and wildflowers at farmers markets as a young child. Graduating in 2005 with a degree in Bio-Resource and Agricultural Engineering from Cal Poly in San Luis Obispo, his senior project was a highly uniform and efficient irrigation system designed for orchard and row crops on the farm. In 2006, he devoted complete attention to opening and managing the Farm Fresh To You store in the San Francisco Ferry Building, bringing organic fruits and vegetables and specialty artisan foods to Bay Area commuters and visitors. With his work on the farm and in the retail store, he quickly gained a proficiency in finance and business operations and created the first complex routing system for Farm Fresh To You deliveries.

Today, Freeman continues his commitment to building a strong financial model for farmers to connect produce directly to consumers by strategically managing our current programs and expanding the convenience and service we can offer to our CSA members and our farm partners. Freeman and Carol, who also works in the family company, have three children, Imogen, Ainsley and Jamison.