Featured Speaker

Nicola Nice

A seasoned entrepreneur, Nicola has been working in the world of spirits innovation for over a decade through the brand strategy and consumer insights agency THINK Conservatory, which she founded in 2007.  A sociologist by training, she has dedicated her professional career towards understanding how consumers identify with categories and brands, and applying these insights to new idea generation and strategic brand positioning. 

A specialist in liquor, fashion, beauty, and the female consumer, Dr Nice has consulted with and delivered new products for some of the largest global producers including Diageo plc, Bacardi Ltd and Gruppo Campari.  Her dedication to re-writing cocktail history from the perspective of women has received high praise, and has been profiled by The New York Times, Vogue and Wine Enthusiast. In 2019, Forbes named her one of the top women running the liquor world.

She holds a BA in Human Sciences from the University of Oxford, and a PhD in Sociology from Imperial College London.