Alyssa Gelbard is the Founder and President of Point Road Group, a global career consulting and personal branding firm that helps executives confidently market themselves to achieve their career goals. Point Road Group works with individuals seeking a new job, board role or stronger professional visibility to drive business success, and partners with organizations for customized corporate programs. Alyssa also founded Resume Strategists, Point Road Group’s initial brand, almost 15 years ago.
Alyssa is a sought-after expert and experienced speaker on careers and personal branding. She brings a unique perspective to her expertise, drawing from a background in strategic marketing and branding, and experience hiring and managing staff extensively throughout her career.
In addition to leading the Point Road Group team, Alyssa works directly with clients, using the highly strategic and personalized approach that has become synonymous with the firm.
Alyssa is an instructor at the renowned 92nd Street Y and a recurring featured speaker at the NYU Wasserman Center for Career Development. She is also the Career Management Chair of the NY Chapter of Financial Executives International, an elected member of the Tufts University Alumni Council, serving on the Career Services and Special Interest Group Committees, and a member of the Paley Media Council.
As an Adjunct Professor and Advisory Board Member of the Masters in Sports Administration Program at Endicott College, Alyssa developed and teaches the course, Preparing For Careers In Sports.
Her expertise in career advancement and personal branding has been featured in The Wall Street Journal, Fast Company, Inc., Huffington Post, Forbes, Business Insider, CIO, The Street and eFinancial Careers, among many other publications.
Alyssa has an MBA in Marketing from NYU’s Stern School of Business and a BA in Sociology from Tufts University.