From Business Strategy to IT Action
Description Over fifteen years ago, Bob Benson and Marilyn Parker broke new ground in understanding the value relationship between IT and business. Their first book, Information Economics: Linking Business Performance and Information Technology, established a practical methodology for prioritizing IT investments and maximizing value of new investment to the business. This new book builds on the original theory by applying this philosophy throughout all of the activities in which business and IT management are engaged together, planning, innovation, prioritization, alignment, performance measurement, and portfolio and culture management.
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