Economic Indicators and Their Impact on Business Decisions
Description This collaborative research project between Financial Executives Research Foundation (FERF) and Merrill DataSite® explored the relationship between economic indicators and how senior financial executives use them in their strategic business plans. In an effort to gain a more robust picture of how economic indicators impact business decisions, the research looked at the issue from both a qualitative and quantitative perspective. On the qualitative side, senior level financial executives were surveyed using a 15-question online survey instrument. The survey yielded a total of 177 complete responses. On the qualitative side, in-depth telephone interviews were conducted with 19 senior financial executives. These interviews consisted of nine open-ended questions and were completed during July and August 2011. This research report is based upon the findings of both the online survey and in-depth interviews.
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