“If you’re not defining your brand, someone else is going to define it for you.”
Branding isn’t just for companies. Professionals each have their own story to tell and goals, skills, and expertise to share. In today’s increasingly digital world, a personal brand is no longer a nice-to-have; it’s expected.
When used effectively, LinkedIn is a powerful tool you can use to tell your story, your brand and build professional connections that will serve you well in your current and future endeavors.
Join us for a hands-on introduction to leveraging LinkedIn and your personal brand.
Speaker: Kelly Kellen is a university professor in digital marketing and entrepreneurship at Aurora University and serves a fractional CMO and consultant to small and medium sized businesses.
Kelly Kellen, Assistant Professor of Marketing, Dunham School of Business and Public Policy - Aurora University
[email protected]
linkedin.com/in/kellykellen/