Chapter

Finding ROI in Modern Marketing - 5 Impactful KPIs to Talk About


Bringing up the term ‘ROI’ in an executive meeting can trigger significantly different reactions from financial professionals than it does from marketing professionals – and for good reason. For decades, attributing market spend to successful campaigns has been based on ‘feel’ much more than the metrics, KPIs, and transparency that financial professionals know and love.

However, it is now 2020 and with the evolution of how B2B/B2C consumers discover, research, interact, and purchase from our companies has come a mountain of technologies with absolutely massive amounts of analytical capabilities. Modern marketing is now a metrics-based game - and with that change comes new opportunities for internal communication, alignment and prospects.

Please join GRAYBOX’s Neill Sniffen, Marketing Practice Director, as he digs into the modern strategies that help marketing and finance teams to build a healthy dialogue. Topics to be covered include how to evaluate your industry, top 5 mutual KPIs to watch as a team, talking about short and long-term plans and modern technologies and which of these technologies to keep at the forefront.

Speakers

Neil Sniffen

Marketing Practice Director
GRAYBOX

Credits

1.00 CPE
Basic

Method

group-internet-based

Field

Communications & Marketing, Non-technical

Prerequisites

none

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