Chapter

Business of Beer: Tapping New Markets


We often hear about the art and science of beer and it is no surprise that beer is big business.  Hear from Charlie Bamforth, Senior Quality Adviser at Sierra Nevada Brewing Co. and Distinguished Professor Emeritus at the University of California, Davis College of Food Science and Technology, as he muses on the business of beer in the Capitol Region, and the future of the beverage industry in Sacramento and beyond.
 
Learning Objectives
  • Learn more about a long-standing and fluid rivalry: ‘Grapes vs. Grains’
  • Discuss how the beverage industry continues to adjust and adapt to new consumer trends, supply chain and logistics challenges, taxes and regulations 
  • Understand how beer and other beverage sales affect the local economy

In Person Evening Itinerary:
5:00 pm - Networking + Registration
6:00 pm - Dinner Service with drinks and dessert
6:15 pm – Speaker speaks + Q&A
7:05 pm – Continued Networking + Desserts
7:30 pm – Adjournment
 

Speakers

Dr. Charlie Bamforth

Senior Quality Adviser at Sierra Nevada Brewing Co. and Distinguished Professor Emeritus at UC Davis College of Food Science

Credits

1.00 CPE
Basic

Method

group-live

Field

Specialized Knowledge, Technical

Prerequisites

None

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