FEI Washington Chapter Meeting: January 23, 2020

Keynote Presentation: Alisha Valavanis, CEO, Seattle Storm
1200px-Seattle_Storm_logo-svg.pngHired in June 2014, Alisha Valavanis is currently CEO and General Manager of the reigning WNBA Champion Seattle Storm and Force 10 Sports Management, LLC; a sports management firm that creates world-class sport and entertainment events in Seattle by providing operations, revenue generation, communications and marketing expertise. Valavanis has expanded the Force 10 Sports Management portfolio that has included the Pac-12 Women’s Basketball Tournament, USA Basketball, Seattle ProAm, Seattle Reign FC (NWSL) and the Seattle Seawolves (MLR). Deeply anchored in a leadership style that values meaningful community partners, Valavanis led the Storm to a marquee jersey and community partnership with Swedish Medical Center and negotiated a new television partnership with Q13 FOX. This partnership expanded the reach of the Seattle Storm through its live and streamed broadcasts nationwide. Valavanis also expanded the long-standing Carter Subaru partnership to include court-naming rights, a first of its kind for the Seattle Storm. In April 2019, the Storm announced a 10-year jersey patch partnership with Symetra Life Insurance Company, marking the largest sponsorship deal in franchise history.

Professional Development Session: Financial Talent Acquisition and Best Hiring Practices in Today’s Tight Market
The Greater Seattle region has unique challenges as it relates to hiring within accounting and finance. With local unemployment hovering at 3.5%, as well as a competitive hiring landscape, it is harder than ever for organizations to hire the talent they need. This PD Session will focus on direct feedback from individuals within the local market, at all levels of the accounting/finance org chart, and what they are looking for in their ideal next step so you can have an inside look at what is truly motivating people. As well as finding out what is driving the moves of local professionals we will look at how you can optimize your organization’s hiring practices and look at 3 key interview tips to make sure you don’t lose the talent you need in the interview process.

About the presenter:  Jen Crofton is the Founder and Managing Director of BrunswikSt. LLC, a Seattle based recruitment firm that focuses on placements within accounting and finance.  Jen spent three and a half years working within the accounting field before moving in to financial recruitment where she has 13+ years of experience including seven plus years with an International Fortune 500 recruiting firm in both their Seattle and London locations where she was regularly recognized as one of their top producers worldwide. Jen has placed hundreds of candidates in Direct-Hire, Interim and Consulting positions with companies ranging from small nonprofits to Fortune 500’s.   


Alisha Valavanis

CEO and General Manager
Seattle Storm


1.00 CPE




Personnel/Human Resources, Non-technical



National Registry of CPE SponsorsFinancial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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