Washington State Chapter Meeting: October 27, 2016

PD Session: Improving your Professional Brand
What IS your professional brand?  Why should you care about it?  How do you manage it?
As Finance Leaders you have a professional “brand” and that is what enables you to find new opportunities for yourself and to attract talent for your team.  Your “brand” used to just be about your professional reputation resulting from your work and the people and organizations you served.  Today, your professional brand includes your digital presence along with those more traditional aspects of brand.  Not “attending” to your digital presence or digital brand can cost you.
In this interactive session you will learn some tactical/practical tips on how to manage your professional brand.  We will discuss multiple dimensions with a focus on your use of LinkedIn.  What does your profile say about your brand?  If you can, please bring your computer to actively work in your profile as you learn.

Paula Fitzgerald Boos is an Executive Coach and Professional Branding Expert who has been helping professionals build and manage their “brands” for 20+ years and teaching about how to Leverage LinkedIn for over ten.  In addition to her business, Fitsbow—Purposeful Professional Connections, she teaches Professional Development in the MBA program and coaches Executive MBA leaders at Seattle University.

Dinner Presentation: Denis Hayes, Founder/CEO of Bullitt Foundation

As president of the Bullitt Foundation, Denis leads an effort to mold the major cities of Pacific Northwest and British Columbia into models of sustainability for a rapidly urbanizing planet. The Foundation applies ecological principles to the design of healthy, resilient human ecosystems. Under his leadership, the Foundation designed and constructed the Bullitt Center—the world’s greenest office building—which it operates as a commercial enterprise.

 

Denis was the principal national organizer of the first Earth Day in 1970 and took the event international in 1990. It is now the most-wide-observed secular holiday in the world. As board chair of the international Earth Day Network, Denis is gearing up for the 50th Earth Day anniversary in 2020. Over the years, Hayes has been special assistant to the Governor of Illinois for natural resources and the environment; senior fellow at the Worldwatch Institute; adjunct professor of engineering and human biology at Stanford University; Regents’ Professor at the University of California; and a Silicon Valley lawyer at the Cooley firm. Denis has been a visiting scholar at the Woodrow Wilson International Center for Scholars in Washington DC and at the Bellagio Center in Italy. During the Carter Administration, Hayes was the director of SERI — the nation’s National Renewable Energy Laboratory.

 

Hayes has received the national Jefferson Medal for Outstanding Public Service and the Rachel Carson Medal as well as the highest awards bestowed by the Sierra Club, the Humane Society of the United States, the National Wildlife Federation, the Natural Resources Council of America, the Global Environmental Facility, the Interfaith Center for Corporate Responsibility, the American Solar Energy Society, and the Commonwealth Club. He has served on dozens of governing boards, including those of Stanford University, the World Resources Institute, the Federation of American Scientists, the Energy Foundation, Children Now, the National Programming Council for Public Television, the American Solar Energy Society, Greenpeace, CERES, and the Environmental Grantmakers Association. Time magazine selected Hayes as one of its “Heroes of the Planet”. He has been profiled as “Newsmaker of the week” by ABC News and as “Today’s Person in the News” by the New York Times. Denis and his wife, Gail Boyer Hayes, co-authored COWED: The Hidden Impact of 93 Million Cows on America’s Health, Economy, Politics, Culture, and Environment (WW Norton, 2015).