Misha has been with Fintech for over 10 years, the last five serving as the VP of Marketing. While at Fintech, she has been instrumental in steering Fintech’s marketing efforts beyond alcohol payments to encompass the comprehensive suite of services including a CRM for suppliers, scan-based trading, and data services. Her success in the marketing department can be attributed to her strategic focus on enhancing brand awareness around Fintech’s steadfast reputation as a dependable, strategic, and trusted partner in the beverage alcohol industry for over 35 years. Prior to Fintech, Misha worked at Bloomin Brands for 22 years, 15 serving as a Partner, where she was a customer of Fintech.