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Relationship Managers are the New Differentiators

Yamini Bhat | 11/17/2022

The digital native millennial population is in their prime spending years. Banks have had to adapt to deliver to this new, growing customer base and the onus to deliver such experiences has fallen on the relationship managers (RMs). By cultivating and developing relationships with customers, RMs identify opportunities and in the process create avenues for cross selling and upselling products – responsibilities that deliver the desired outcomes for a bank.