Professional experience summary
Jeremy Gunn is an executive in the Data and Analytics Practice with significant experience in digital optimization, eCommerce, web and enterprise content management, and commercial data and analytics. He has worked with a diverse set of leading companies across the retail, high tech, non-profit, consumer products and eCommerce sectors providing strategic insights & thought leadership on digital marketing, retail performance & consumer behavior. Prior to EY, he worked in the digital agency space and spent 14 years on the client side managing content and eCommerce strategy and implementation for a global Fortune 50 company.
Engagement experience
• Personalization and consumer decision drivers
• Enterprise data, analytics and data visualization
• Digital optimization
• Enterprise eCommerce and digital platforms
• Web and enterprise content management, digital asset management
• Software development lifecycle
Global Consumer Retail and Consumer Products Company
• Led analytics services to improve customer lifetime value and share of wallet through voice of customer analytics, audience selection and content optimization for targeted communications, membership forecasting, wearables engagement/performance, flash sale analysis and activation of POS terminal data for omnichannel customer behavior insights.
Global Consumer Retail and Consumer Products Company
• Led enterprise data strategy engagement assessing current state data maturity against industry and sector leading practices and inclusive of MDM, data quality, data governance and downstream consumption relative to an enterprise analytics strategic agenda. Outputs were used to formulate a strategy for capabilities and supporting people, process and technologies required to support the enterprise vision.
Global Consumer Retail and Consumer Products Company
• Led analytics services to increase commerce conversion by enhancing shopping experiences through a global A/B testing and mobile web + app optimization program, UX analytics, BI reporting/forecasting, physical and digital retail analysis, product launch and merchandizing optimization and the design/development of a retail data reporting foundation.
Global Technology Company
• Led analytics services to provide digital optimization, analytics and data science for eCommerce and digital marketplace experiences to improve customer engagement and drive conversion, cross-sell and up-sell improvements.