William Robins joined Entrata's finance team in 2013. As SVP of Finance, he is responsible for Entrata's overall financial strategy, direction, and expansion. Within Finance, he guides FP&A, controllership, treasury, shareholder relations, accounting, and tax functions. Under William's financial leadership the past six years, the company has added $100M+ in new annual recurring revenues and 1,000+ employees, while expanding into five countries.
Prior to joining Entrata, Robins held previous roles within American Express' Global Foreign Exchange Services Controllership Group and as Chief Operating Officer of Lifestyle Crafts. He also worked in the audit and assurance practice at Ernst and Young. Robins holds an MS in Accounting and a Minor in Information Systems from Brigham Young University. He is a CPA in the state of Utah and a member of the AICPA and the UACPA. He is also an avid tennis player and woodworker.