Justin is a skilled data science and analytics leader specializing in applying machine learning to solve business challenges across Supply Chain, Finance, IT, and Marketing. With a proven track record of building and leading successful analytics teams, Justin is focused on driving business value through predictive analytics. He has led demand planning teams that boosted customer retention campaigns by 50% and spearheaded S&OP projects resulting in collaboration and inventory improvements. Justin's expertise has consistently delivered significant value for companies across various industries.
A thought leader in the field, he is a frequent speaker and panelist, sharing his knowledge on advanced analytics. His insights have reached a wide audience through publications by the Journal of Marketing Analytics and the American Statistical Association. Adding to his list of accomplishments, Croft has authored the book “Win at Selling AI,” where he shares nearly two decades of his experience in the AI sales space. His book offers valuable insights and strategies for selling AI, guiding readers through the complexities of the AI sales cycle and highlighting how to avoid common pitfalls.
Croft, who holds both an MBA and a BBA from The University of Mississippi, resides in Jackson, Mississippi with his wife and three children.