Elizabeth Weaver Engel, M.A., CAE is the CEO and Chief Strategist with Spark Consulting. Ms. Engel has been working with associations for more than 20 years, mostly focused on membership, marketing, and communications, but also touching on corporate sponsorship and fundraising, technology planning and implementation, social media and Internet strategy, budgeting, volunteer management, publications, and governance.
Ms. Engel has worked with associations producing significant membership growth, product sales increases, and fundraising success. As a consultant she worked with clients to help them ask the right questions, articulate and understand their problems, and work towards solutions that create positive change.
Before Ms. Engel launched Spark Consulting she consulted in online campaigns and marketing and Internet and social media strategy for Beaconfire Consulting, and in a wide range of subject areas in association management in the not-for-profit consulting practice at RSM McGladrey, Inc. Ms. Engel’s direct association positions have included Director of Member Services and IT, Director of Marketing and Sponsorship, Vice President of Marketing, and Acting CEO.