Johnny Heiselberg is the current CEO and board member, and former COO, of Austin Eastciders, an Austin, Texas-based maker of sparkling apple cider. With more than 20 years in CPG and QSR General Management and Marketing, he has a successful track record leading teams, brands and business units across emerging and developed markets to sustained, profitable growth. Prior to joining Austin Eastciders in 2015, Heiselberg worked for Wrigley (Mars, Inc.) as Director of the Global Emerging Markets Growth Centre in Hong Kong and as head of the Confections Business Unit in Russia.