Will Coleman is the CEO and Founder of Alto, a new ridesharing service based in Dallas, TX focused on redefining the ridesharing experience. Will is a former Partner at McKinsey & Company where he led their B2C travel practice to build disruptive strategies into the marketplace. For more than 10 years he has supported Airline, Hotel, and Car Rental clients on commercial and operations strategy development and implementation. Will is a proud graduate of the University of Texas and a Dallas native.