Sandy Morales, CEO
Big Brothers Big Sisters of Dane County
Sandy Morales leads the largest youth mentoring organization in Dane County. Big Brothers Big Sisters creates and supports one-to-one mentoring relationships that ignite the power and promise of youth by developing positive relationships that have a direct and lasting effect on the lives of young people.
She’s worked in nonprofits for the last 12 years, beginning with marketing and fund development roles at United Way of Dane County and then moved on lead the Fund Development department at Big Brothers Big Sisters before becoming its CEO in 2016.
Sandy currently serves as the Chair of the Big Brothers Big Sisters of Wisconsin State Association, is on the board of directors for Downtown Madison, Inc, and is a member of the Latino Consortium for Action. She is a founder and past president of the Latino Professionals Association of Greater Madison. Held board and leadership roles with the Latino Chamber of Commerce, Downtown Madison Rotary, Edgewood College School of Business Advisory Board, and Sun Prairie Community Schools Executive Team.
In 2016, she was named one of “Wisconsin’s 48 Most Powerful Latinos” by Madison365. Sandy was named a 2015 Brava Magazine “Woman to Watch” and recognized during Hispanic Heritage Month with the Hispanic Achievement of the Year Award by La Movida radio station. In 2014, she was part of InBusiness Magazine’s 40 under 40.
Sandy is Mexican-American and a first-generation college graduate. She grew up in Batavia, Illinois and then attended Marquette University where she obtained a Bachelor's of Science degree in Marketing and International Business. When she’s not balancing work priorities, Sandy does yoga, plays golf, works out, and enjoys a good almond milk latte. Sandy is mom to 8yr old Celeste, dog mom to Kona and wife to Theran who is an avid curler.