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CFO: How to Become Your Company’s Moral Compass Webinar

Presented by FEI Los Angeles, Indianapolis, Knoxville, Sacramento, Utah and Washington State

Today’s CFOs handle far more than just financial operations. They serve in the company’s trenches, shaping strategy and culture — which means they also have a fiduciary responsibility as the company’s conscience. 

Even so, many CFOs struggle to balance personal values with company performance. As a result, many adopt a “work persona” — a caricature of the type of leader they believe others prefer: the hard-nosed skeptic, the technical expert, the know-it-all.

In this talk, John explains how to avoid the Persona Trap and unleash the power of a fully authentic self in the workplace. He provides practical exercises for dialing into your authentic values and talents, sharpening communication and strengthening your influence throughout your organization.

Discover the most effective ways to bring your values and behavior into alignment to unlock your full potential as a leader.
  • Learn why authenticity is the most critical factor in effective leadership.
  • Develop clear operating principles that form a solid foundation for leading with your authentic values.
  • Tap into the fierce courage you need to stick with your values, even in the face of harsh criticism.


John Rex

Executive Coach and President
Rex Executive Leadership


1.00 CPE




Management Services, Technical



National Registry of CPE SponsorsFinancial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some states boards may differ on how many minutes constitute a credit hour. Contact your state board for more information. For more information regarding administrative policies such as complaint and refund, please contact our offices at 973.765.1029.