Boosting Brand Awareness: Engaging Digital Marketing Strategies
Presented by Christine Billen, Assistant Professor at Pennsylvania Western University-Edinboro Campus
In today’s commerce, digital marketing is at the forefront for brand awareness. Dr. Billen will discuss the fundamentals of digital marketing and how it can increase the cognizance of your business and its customers.
LEARNING OBJECTIVES
- Demonstrate an understanding of digital marketing trends that affect brand awareness
- Analyze the identification of appropriate digital marketing technology for support of brand awareness
- Correctly determine causes of brand awareness and contrast the results of digital marketing decisions
- Tracking interest in your business/product and how to build awareness through social media
SCHEDULE
3:45 - 4:00 pm - Gathering and Networking
4:00 - 4:50 pm - Program (1 CPE)
4:50 - 5:00 pm - Chapter Business
5:00 - 6:00 pm - Networking and Wine/Bourbon Tasting Social hosted by Lynn Swain
VENUE
Lakeshore Country Club
5950 Lakeshore Drive
Erie, PA 16505
REGISTRATION - OPEN TO ALL FEI CHAPTER MEMBERS, SPONSORS AND THEIR GUESTS.
FEI Members - $25
FEI Sponsors - Complimentary: (1) Sponsor plus Prospective Members*
Member & Sponsor Non-Qualified Guests - $25
Please register by September 19, 2023
We encourage you to bring a prospective member as our guest. For registration assistance, please email Nancy at [email protected] with the guests' details: Name, Title, Company and email address.
CANCELLATION
To cancel a reservation, contact Nancy Ehlers at [email protected]. Forty-eight “business” hours notice is requested for cancellation. We recognize that plans can change at the last minute; however, as good stewards of our chapter finances we ask your help in controlling expenses due to last-minute cancellations and no‑shows.
CPE CREDIT
Instructional method: Group-Live
Recommended CPE Credits: 1.00 Credit (upon approval)
Experience Level: Basic
Prerequisites/advance preparation: None
Financial Executives International is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some states boards may differ on how many minutes constitute a credit hour. Contact your state board for more information.
CONTACT
Nancy Ehlers
FEI Northwestern PA Chapter Manager
C: 973-903-5068
[email protected]