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Professional Development_Next Level Talent Attraction: The Convergence of Marketing & Recruiting presented by William Vaughan Company

Next Level Talent Attraction: The Convergence of Marketing & Recruiting
 
Presenting:
  • Jessica McClellan, Practice Growth Manager, William Vaughan Company
  • Allex Skotynsky, Recruiting Manager, William Vaughan Company
In an era where talent acquisition has become more challenging than ever, the lines between marketing and recruiting are not just blurring—they are merging. This engaging session explores the pivotal role that this dynamic collaboration plays in navigating the complex terrain of modern talent acquisition.
 
As organizations vie for the best minds in a highly competitive market, the traditional approaches to recruiting are no longer sufficient. Today, attracting top talent demands a compelling employer brand, a narrative that resonates with potential candidates' values and aspirations, and a strategy that leverages the latest in digital marketing techniques. This is where marketing and recruiting, working side-by-side, become a powerhouse for talent attraction.
 
Learning Objectives:
  • Understand the unique challenges and opportunities presented by today’s talent landscape.
  • Learn how to forge a strong partnership between your marketing and recruiting teams, aligning their strategies to amplify your employer brand and attract the right candidates.
  • Discover actionable strategies and innovative tools that can be employed to enhance your talent attraction efforts, from social media campaigns to storytelling and beyond.
  • Real-World Success Stories: Gain inspiration from case studies and success stories of organizations that have effectively merged their marketing and recruiting efforts to achieve remarkable talent acquisition results.

Speakers

Jessica McClellan

Practice Growth Manager
William Vaughan Company

Allex Skotynsky

Recruiting Manager
William Vaughan Company

Credits

1.00 CPE
Basic

Method

group-live

Field

Personnel/Human Resources, Non-technical

Prerequisites

none

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