A year and a day, one broken nose and three cracked ribs later, Lynne Franklin got out of social work at Daniel Cottage. Fred and the other boys there had taught her everything she needed to know to survive in the business world. That started her on the path of discovering "how do you get others to do what you want?"
This professional journey took Lynne through positions as a reporter for a weekly banking magazine ("I knew when they said 'Fannie Mae' it wasn't the candy, but I had no clue!"), through a series of jobs with public and investor relations agencies and one corporation, to starting Lynne Franklin Wordsmith--her corporate communications and marketing practice--in 1993.
Along the way, Lynne turned into a neuroscience nerd. She studies how the brain works, how this affects the choices people make, and how to create communications that move their minds to action. ("I want to be more than just another pretty phrase.")
Today, Lynne works with CEOs, CFOs, entrepreneurs and business leaders on how to create and share messages that are attractive to their customers, employees, investors and the media. She also is a professional speaker and trainer on persuasive business communication strategies. Lynne is committed to helping people laugh, learn, and get strategies they can use right away to solve their problems and get what they want.