Registration for this meeting is closed. For event information or registration issues, contact Eric Holleman at [email protected].
Loyalty Programs - Understanding Your Customer and Driving Revenue
Learn from market leaders in the retail and restaurant space on how to get the most out of your loyalty programs. Attendees will learn from panelist of high volume retail and restaurant operators/vendor on how they manage their programs and use the data to understand their clients and drive future visits and revenues.
John Votava, Director, Corporate Affairs, The Kroger Company
Emily Rugaber, VP of Marketing, Thanx
Kevin FitzPatrick, SVP, Digital Marketing, Ruby Tuesday
LEARNING OBJECTIVES:
- Understanding how to implement a reward/loyalty program
- Gathering market data on your clients
- Options for non-discount programs
- How a good program can increase future revenues
- Detecting and avoiding reward/loyalty program fraud
- Accounting impacts from un-spent gift cards or accrued points
REGISTRATION
Open to FEI Dallas Chapter members, and non-members with executive roles in the Retail/Restaurant sectors. Please register by Tuesday, January 23rd.
SCHEDULE
4:30-5:00 p.m. Check-In and Networking
5:00-5:30 p.m. Hors d’oeuvres & Cocktails
5:30-6:30 p.m. Program and Q&A | 1.0 CPE
LOCATION
USI-International Plaza #3
14241 Dallas Parkway
1st Floor
Dallas, TX 75254
STRATEGIC INVESTORS
Amegy Bank
Baker Tilly
USI
CPE CREDIT
CPE credit is available online via FEI’s CPE Center to both FEI members and non-members. You will need to log in to the CPE Center using the same login credentials associated with your event registration. If you are not an FEI member and don't know your username or passcode, contact Jackie Dunn for assistance.
Financial Executives International is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasba.org
For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some state boards may differ on how many minutes constitute a credit hour. Contact your state board for more information.
CANCELLATION
To cancel a reservation, contact Nancy Ehlers at [email protected]. Forty-eight “business” hours notice is requested for cancellation. We recognize that plans can change at the last minute; however, as good stewards of our chapter finances we ask your help in controlling expenses due to last-minute cancellations and no‑shows.
CHAPTER CONTACT
Nancy Ehlers
FEI Dallas Event Support and CPE Manager
C: 973.903.5068
[email protected] | www.feidallas.org